Executive Leadership

Barbara Sher
Chief Executive Officer

Barbara brings over 20 years of experience in senior executive roles at both large and small and public and private companies.

She has served as SVP of Customer Experience at the Company since June 2022, and previously served as Senior Vice President of Retail Sales at Newfold Digital, Inc., and previous to that as Vice President of Business Development at Newfold Digital, Inc., and as Vice President of Business Development at http://Web.com . Barbara received her MBA from Seton Hall University and her B.A. in communications from The College of New Jersey.

Lana Reeve
Chief Financial and Legal Officer

In her role, Lana is responsible for supporting the company’s finance and legal departments. This includes overseeing Greenlane quarterly earnings, accounts receivables/payables, along with heading up all legal affairs.

Lana brings over 25 years of experience in senior legal and finance roles at both large and small and public and private companies. Among her recent roles, Lana served as President and Chief Legal Officer at Authentys, Inc., Senior Vice President, Legal M&A at RealPage, Inc. (NASDAQ:RP), and Executive Vice President, Finance and Legal, and Chief Legal Officer at NWP Services Corporation. In addition to leading strong legal and finance organizations, Reeve’s extensive experience includes, leading the successful charge on multiple industry changing pieces of legislation; successfully and consequentially refinancing debt obligations; restructuring financial strategy and budgeting processes; and leading and managing multiple successful mergers and acquisitions with a strong focus on integration strategy and planning.