Executive Leadership
Barbara Sher
Chief Executive Officer
Barbara brings over 20 years of experience in senior executive roles at both large and small and public and private companies.
She has served as SVP of Customer Experience at the Company since June 2022, and previously served as Senior Vice President of Retail Sales at Newfold Digital, Inc., and previous to that as Vice President of Business Development at Newfold Digital, Inc., and as Vice President of Business Development at http://Web.com . Barbara received her MBA from Seton Hall University and her B.A. in communications from The College of New Jersey.
Vanessa Guzmán-Clark
Chief Financial Officer
Vanessa Guzmán-Clark joins Greenlane as Chief Financial Officer with over 20 years of experience leading finance organizations in public and private companies. She most recently served as CFO of Digital Media Solutions, Inc., a publicly traded business with roughly $500 million in annual revenue, where she led M&A, debt restructuring, and guided the company through its delisting. Vanessa began her career with PwC and has since driven transformation and compliance initiatives across multiple industries. She is a CPA under both US GAAP and IFRS, and an active member of the AICPA, FICPA, and Financial Executives International.
✓ Structured training and career paths
✓ Entrepreneurial, performance-driven culture
✓ Connected and motivated team
✓ Passion for the Greenlane vision
PAX Labs, Inc., aims to deliver the ultimate vaporization experience. PAX is leading the vaporization movement with our innovative, premium vaporizers, PAX and JUUL.
Founded by two Stanford Design Program graduates, San Francisco-based PAX Labs, Inc. was developed with the mission of making smoking obsolete. PAX creates superior, beautiful and technologically advanced products that push the boundaries of vaporization. PAX builds products that are not only more effective but also those that consumers can relate to: simple, pleasurable experiences. 